Event Marketing and PR Manager - Show Initiative, LLC

The Marketing Manager is primarily responsible for building awareness and driving attendees (business professionals) to our conferences and events, including the Engage! Expo and the Virtual Worlds Expo. Subjects covered at Engage! include virtual goods (micro-transactions), youth-oriented virtual worlds, 3D Web advertising and licensing strategies, immersive internet training and collaboration. This is a full time position located in our Cedar Park office.

About the company:

Virtual Worlds Management is the leading provider of business trade events and media for the emerging virtual worlds and 3D web industry. Virtual Worlds Management provides comprehensive media and events including Engage! Expo Conference (March 10-11, 2009 in New York), Virtual Worlds Expo (September 3-4, 2008 in Los Angeles) and Virtual Worlds London (October 20-21, 2008). The company also publishes the Virtual Worlds Weekly email newsletter and the daily www.VirtualWorldsNews.com blog. More information about Virtual Worlds Management can be found at http://www.VirtualWorldsManagement.com .

A virtual world (as per wikipedia) is a computer-based simulated environment intended for its users to inhabit and interact via avatars. These avatars are usually depicted as two-dimensional, or three-dimensional graphical representations. Examples include Second Life, Webkinz, World of Warcraft, Club Penguin, Habbo Hotel, Nicktropolis, Google Lively, Barbie Girls, etc...

About the Position

Specifically, the Marketing Manager will be tasked with executing online marketing campaigns, including acting as a liaison with our media partners, managing email promotions, email newsletters, banner advertising campaigns, direct mail campaigns, creating marketing copy and editorial, participating in blog discussions and performing various related duties. Additionally responsibilities include drafting and sending out press releases, pitch letters, responding to press inquires, following up with media outlets, maintaining PR database, responding to editors and writers requests, and researching Blogs and other online outlets.

Responsibilities:

- Work with the Director of Marketing to create, implement and manage marketing efforts.
- Write marketing copy for event web sites, email newsletters, third party web sites and direct email campaigns
- Participate in community discussions on relevent blogs and community web sites
- Manage our media partners in developing and executing their online marketing initiatives.
- Write press releases and maintain regular contact with the media

Qualifications (required):

- 3-5 years marketing experience
- Writing - Must be able to write sales and marketing copy, customer communications, press releases, and business-development proposals. Excellent writing skill and attention to detail.
- Autonomy Must be able to complete tasks, set deadlines, and achieve goals with a high level of autonomy. Must be willing and able to hit the ground running. Our dynamic and growing company is very busy, so you have to be able to make important decisions quickly, multi-task seamlessly, and prioritize many projects at once, with little day-to-day management.
- Software - Must be proficient in MS Office products.
- Strong communication Skills
- Manage direct mail campaigns
 

Desired Skills - but not necessary

- Familiarity and/or understanding of virtual worlds such as Second Life, Habbo, World of Warcraft, etc...
- User of Web 2.0 technologies and community behaviors

Contact:  chris  @ showinitiative.com

Full time position in Cedar Park, Texas.   Please email resume and cover letter.