Conference Provides Entertainment Executives with Key Business and
Creative Opportunities in Virtual Worlds and the 2D and 3D Web

Hollywood, California - June 25, 2008 - Virtual Worlds Management, the trade media company focused on online play, games and virtual worlds, announced today the first annual Virtual Worlds Hollywood conference taking place September 3-4, 2008, at the Los Angeles Convention Center. Virtual Worlds Hollywood is the premier event for entertainment industry professionals seeking to understand the opportunities presented by virtual worlds. Conference details and registration information are available at http://www.VirtualWorldsHollywood.com

During the conference, industry leaders will speak on the following topics:

- Virtual Worlds Primer for Entertainment Industry
- Virtual Worlds by the Numbers: A Look at the Market Research
- Bringing Celebrity Brands to Virtual Worlds
- Virtual Worlds and Hollywood Agencies
- Virtual Worlds: What Producers Need to Know
- Using Virtual Worlds to Enhance, Streamline and Augment the Film-Making Process

"Virtual Worlds have the ability to bring creators together with passionate fans in an environment that supports rich storytelling and engagement on a level impossible with other media," said Christopher Sherman, Executive Director of Virtual Worlds Expo. "The market for virtual worlds user services is expected to climb from $310 million today to $8 billion in 2017, according to market researcher Strategy Analytics. These numbers do not include the online games subscription market which separately is already generating $1 billion in annual sales, according to the NPD Group."

There are now more than 100 virtual worlds operating or in development focused on the 18-and-under youth market, according to Virtual Worlds Managements research. Venture capital and media firms invested more than $184 million dollars in 23 virtual worlds-related companies during the first quarter of 2008 alone.

Virtual Worlds Hollywood is a part of the second annual Virtual Worlds Expo. Virtual Worlds Expo also includes conferences on Enterprise Virtual Worlds, Kids Virtual Worlds and the Future of Virtual Worlds. The Exhibition Hall showcases the latest tools, technologies, products and services from all the leading vendors.

Virtual Worlds Expo sponsors include: The Electric Sheep Company, Linden Lab, Makena Technologies, ProtonMedia LLC, The Multiverse Network, ALTADYN, Icarus Studios, Forterra, Qwaq, Fatfoogoo, Parature, Paybycash, Frima Studio, MASA Group, NITCTA, Wyndstorm Corporation and www.VirtualWorldsNews.com.

Registration Information

Online registration at www.VirtualWorldsExpo.com is open. Attendees can save $400 by taking advantage of the early-bird registration - only $595 - until July 25, 2008. After that time online registration is $795. Onsite registration at the event is $995. Expo hall-only passes are available for $195.

About Virtual Worlds Management

Virtual Worlds Hollywood is owned and operated by Virtual Worlds Management, the trade media company focus on online play, games and virtual worlds. More information about Virtual Worlds Management can be found at http://www.VirtualWorldsManagement.com. Virtual Worlds Hollywood is a trademark of Show Initiative, LLC.

Contact:

Tim Williams
Sales and Marketing Director
tim @ showinitiative.com
512-289-8687